Video Completion Rate Decoded: How Platforms and Advertisers Measure True Engagement
Video completion rate (VCR) is a key performance metric in video advertising that measures the percentage of viewers who watch a video ad in…
Ad Server Power Play: The Backbone of Modern Digital Advertising
In the intricate world of digital marketing, an ad server is not just another tool—it’s the infrastructure that powers online…
Demystifying Programmatic Advertising: How Open Exchange, PMG, and PMP Shape the Digital Future
Digital advertising has undergone a seismic transformation with the rise of programmatic advertising. Today, advertisers can choose from a…
Enhancing Performance Max Campaigns with pMaximizer: A Comprehensive Guide
In the dynamic realm of digital marketing, Google’s Performance Max (PMax) campaigns have emerged as a transformative solution, enabling…
LinkedIn’s Strategic Shift: Publicis Media Takes the Helm of Global Media Operations
In a significant move within the advertising industry, LinkedIn has transitioned its global media business to Publicis Media, concluding its…
Winning Customer Loyalty Through Memory-Driven Customer Experience
In the evolving landscape of customer experience (CX), brands are continually seeking innovative strategies to deepen connections with their…
The Best Visual Ads Generated with GPT-4o
In the fast-paced world of advertising, where creativity and speed are paramount, a new player has emerged to redefine the game: artificial…
ai|coustics Secures €5 Million to Elevate Voice AI with Studio-Quality Sound
Berlin-based startup ai|coustics has successfully raised €5 million in a seed funding round, marking a pivotal moment…
How Monks, NVIDIA, and PUMA Are Redefining Creative Marketing with Agentic AI
In an era where digital innovation dictates market leadership, the collaboration between Monks, NVIDIA, and PUMA marks a significant milestone…
Heineken and WPP Harness AI to Revolutionize Shopper Marketing
In a strategic move to enhance its global marketing efforts, Heineken has appointed WPP as its global agency partner for…